BJP wins Chowkidar game on Twitter handsomely with over 1.5 million tweets
The Prime Minister Narendra Modi had posted a tweet where he asked every Indian to be a ‘Chowkidar’ against corruption, social evils, and dirt on Saturday. A day later, he added the ‘Chowkidar’ prefix to his name. Soon after, the BJP leaders and supporters also added the prefix to their names and tweeted using the hashtag #ChowkidarPhirSe.
PM Modi had presented himself as the Chowkidar (which means watchman) of the country when he assumed power in 2014. The Congress party has since been trolling him. The party also accused the prime minister of being involved in the irregularities in the Rafale deal.
Congress president Rahul Gandhi had often used the term ‘Chowkidar Chor Hai’ (watchman is the thief) in almost all his speeches.
In response, the BJP reiterated that ‘Chowkidar chor nahi, pure hai’, (watchman is not the thief, but is pure) led a Twitter campaign which apparently won over Congress’.
With less than a month to go for the first phase of the Lok Sabha elections to begin, the simmering political heat wave has set the social media on fire. The ‘Chowkidar’ controversy added more fuel to the fire. Besides using hashtags #MainBhiChowkidar (I, too, am a watchman) and #ChowkidarPhirSe (watchman, once again) on Twitter, Twitterati also added ‘Chowkidar’ prefix to their names.
It became trend for the BJP supporters on Twitter.
Top trending word in India for the last two days : ‘Chowkidar’
Hashtags #MainBhiChowkidar and #ChowkidarPhirSe ruled Twitter on Saturday (March 16) and Sunday (March 17).
Hashtag #ChowkidarChorHai was used by the Congress supporters, however, it couldn’t find enough takers on the social media platforms.
In contrast, #MainBhiChowkidar received around 1.5 million mentions on Twitter, followed by #ChowkidarPhirSe with used for about 3,00,000 times. The #ChowkidarChorHai received just 10 per cent of the number of times #MainBhiChowkidar got mentioned.
The tweet posted by the prime minister on Saturday was the most engaging tweet which had the hashtag #MainBhiChowkidar. PM Modi’s tweet received around 55,000 retweets and more than 1,50,000 likes.
Your Chowkidar is standing firm & serving the nation.
But, I am not alone.
Everyone who is fighting corruption, dirt, social evils is a Chowkidar.
Everyone working hard for the progress of India is a Chowkidar.
Today, every Indian is saying-#MainBhiChowkidar
— Chowkidar Narendra Modi (@narendramodi) March 16, 2019
BJP chief Amit Shah’s tweet showing a video of people being aware of the Swachh Bharat Abhiyan was the most engaging tweet. The tweet also had this hashtag. Amit Shah’s tweet received 17,355 retweets and 61,558 likes.
— Chowkidar Amit Shah (@AmitShah) March 17, 2019
Round one thus belonged to the BJP. The BJP seems to have trumped the #ChowkidarChorHai narrative on social media. Given the trends, it seems unlikely that Congress will ever catch up. This is reflected elsewhere in Congress campaigns.