Canadian ultra-low-cost startup Flair Airlines has unveiled a new brand and new aircraft livery, updates that come as the still-new discounter continues expanding its network.
The Ultra-Low Cost Carrier (ULCC) market is starting to heat up in Canada. Flair Airlines is one of the players in this market, founded in 2005 as a charter carrier, but becoming a scheduled carrier in 2017 after purchasing NewLeaf Travel, a virtual airline that sold tickets using Flair aircraft. Since then, Flair has transformed themselves into their own ULCC, currently serving 10 destinations across Canada with a fleet of Boeing 737-400 aircraft.
The Kelowna-based carrier has released a video showing time-lapse painting a Boeing 737-800 with a design that includes a green-black-white fuselage and green engine cowlings. That aircraft will enter service in March, says Flair in a 13 February media release.
The design replaces a previous paint scheme that included a white fuselage with blue and purple-red accents, and blue engine cowlings.
The company has updated its website with the new brand and is outfitting aircraft crew with new uniforms, it says.
Flair has long operated charter flights, but in 2016 began scheduled flights for and under the brand of NewLeaf Travel Company. In 2017, Flair acquired NewLeaf’s assets and changed the schedule airline’s name to Flair Airlines.
The carrier’s launch came as several other companies likewise eyed opportunity to establish ultra-low-cost carriers (ULCCs) in Canada, a country dominated by Air Canada and WestJet. WestJet launched its ULCC subsidiary Swoop in 2017, and companies like Jetlines and Enerjet continue working to get ULCC operations airborne.
Flair operates seven 737s, and is transitioning from 737-400s to 737-800s, it says. The company expects to acquire another four 737-800s by year-end, it says in the release.
The airline flies to some 15 destinations, most in Canada, but recently launched flights from Canada to the US destinations of Las Vegas, Phoenix Mesa, Miami, Orlando, Palm Springs and St Petersburg-Clearwater.