IATA: Data, digital transformation to drive future customer experience

IATA: Data, digital transformation to drive future customer experience

The International Air Transport Association (IATA) has urged aviation stakeholders to embrace data and digital transformation to help deliver a frictionless customer experience while enhancing safety and efficiency. “We must transform paper-based and legacy processes into digital ones and use data to drive decision-making in all facets of our business. Organizational silos will need to […]

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